A recent graduate of Norwich University of the Arts, Joanne O’Rourke’s latest collection ‘Harmonious Nature’s Rhythms’ alludes to her love of the natural world and its deep connection to her design values.
Textile designer Joanne O’Rourke creates nature-inspired artworks which are then digitally transformed into printed textiles. Photography: Denisa Ilie
Words by Roddy Clarke
While exploring her creativity later in life after working as a caregiver, textile designer Joanne O’Rourke states her love for fashion started from a very young age. Growing up in the shadows of the mountains and lakes of Glendalough in Co. Wicklow in Ireland, O’Rourke says it sparked an appreciation for the beauty of nature and the delicate balance of life. Now, after recently graduating from Norwich University of Arts with a project titled ‘Harmonious Nature’s Rhythms’, she brings textiles and nature together with bold and colourful painterly patterns which allude to the biodiversity of the region and the dynamic interplay of natural forms.
Currently working within fashion textiles, O’Rourke intends to transition the prints across to upholstery and wallpaper. Photography: Denisa Ilie
O’Rourke’s creative process begins with hand-drawn and painted artworks referencing botanical arrangements and the colours found within the natural world. Blending her craft with modern technology, the drawings are then digitally enhanced to further amplify the intricate patterns and textures created. “The designs draw on botanicals such as reeds, grasses and wildflowers, representing the harmony and chaos found in nature,” she says. “These elements depict the complex relationships within ecosystems, paying tribute to the interconnected lives found in meadows and marshes and both their beauty and fragility.”
With the prints currently being added to textiles that can be utilised in the fashion world, O’Rourke also envisions a crossover into the interior design sector either as upholstery, curtain drapes and even wallpaper. “This transition aligns with my deep-rooted belief in biophilia,” she states. “By bringing elements of nature into home environments, I aim to create spaces that not only enhance aesthetics but also promote spiritual well-being and health.” With the prints exuding a sense of calm and balance, it is easy to envision them being utilised on accessories in bedrooms and living spaces where designers are seeking to create a tranquil ambiance. O’Rourke’s artworks are also available to purchase both as originals and limited-edition prints.
Joanne O’Rourke also hopes to inspire mature students to follow their personal passions even if it means a career change. Photography: Denisa Ilie
Speaking of her journey to date, she says there is a deep personal passion in helping others to reconnect with nature and to create spaces, garments and homes that can offer a restorative balance. “My journey has been marked by resilience and dedication, especially as a mature student and caregiver,” she continues. “I have developed a deep understanding of mental health and its complexities. Balancing these responsibilities has been challenging but immensely rewarding, teaching perseverance and the importance of pursuing your passion despite obstacles that may arise. It has certainly deepened my appreciate for the delicate balance of life, a recurring theme in my work.”
While the aesthetic of O’Rourke’s work takes direct inspiration from nature, she is also eager to draw attention to the need for a conscious and responsible mindset. “I employ various dyeing techniques that minimise environmental impact and I use digital printing to reduce waste,” she explains. “Additionally, I also repurpose deadstock materials that would otherwise go to waste helping to add to the eco-friendly aspect of the collection. My personal experiences in such areas of natural beauty have not only shaped my designs but have also reinforced my commitment to sustainability and responsible design.” The designer also speaks of a recent collaboration with the Hyatt Regency Hotel in London where her designs were utilised in the restaurant. “It was a wonderful opportunity to reach a broader audience and raise awareness around the themes of biodiversity and sustainability.” The designer also hopes to explore the integration of biomaterials and biotechnology into her practice, along with new technology and AI to help close the loop on production cycles and the life cycle of products.
Looking ahead, O’Rourke reveals she has been asked to be a part of Green Grads, a platform for design graduates focused on environmental themes. “I see my role in the design industry evolving from a focus on creating sustainable products to actively shaping the future of sustainable design practices,” she says while explaining how she looks to take on more of a leadership role to drive conversations that address systemic challenges. “Innovation will be at the heart of this evolution as I explore new technologies and methods to push the boundaries of what is possible. This includes pioneering approaches to eco-printing and digital printing – not just as tools for reducing waste but to create entirely new aesthetics that resonate with today’s conscious consumers.”
In bringing such prints into the home it allows others to reconnect with nature while bringing a calm serenity to the interior ambiance. Photography: Denisa Ilie
Hoping to embark on multiple collaborations to bring her visions to life, O’Rourke speaks of drawing on technology companies and materials scientists as well as partnering with art galleries and other designers to co-create solutions. “I hope to blur the lines between art and design, creating exhibitions that serve as platforms to explore the aesthetic and conceptual possibilities of sustainable design,” she says. “These will educate and inspire, showcasing the intersection of art, nature and innovation to demonstrate how design can function both as a practical discipline and as a form of artistic expression.”
Hoping to inspire other mature students to follow their passion, O’Rourke states the importance of fully embracing the unique perspectives and experiences that have accumulated over the years. “These assets can set you apart in any field,” she comments. “It’s crucial to approach this transition with an open mind and the confidence that your life experiences will serve as a strong foundation. While changing careers can be challenging, it is incredibly fulfilling to align your work with your true passions and values.”
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