The London-based creative studio has published To Think Tomorrow, a compendium of 12 revealing interviews with some of the world’s pre-eminent futurists
Photography courtesy of Made Thought
Taking readers on a journey around the world, and the issues facing humanity globally – from the unequal distribution of global capital to how people can live truly healthy lives in old age – London-based creative agency Made Thought’s new journal To Think Tomorrow is in search for answers to humankind’s most pressing challenges.
Co-edited by Ben Parker and Sian Sutherland, To Think Tomorrow is the third instalment of the company’s To Think series. A shared passion for design and solving the world’s bigger problems brought together the two editors; Ben from a world of visual design and communications, and Sian from her entrepreneurial purposeful background.
The latest instalment features the insights of financier Arthur Wood, materials scientist Dr Luke Haverhals, and population campaigner Robin Maynard. Legendary ecologist Dr Vandana Shiva and the UN Secretary-General’s Special Envoy for the Ocean Peter Thomson are also among those interviewed.
Photography courtesy of Made Thought
Others featured include media entrepreneur Ajaz Ahmed who offers solutions as to how business leaders can rediscover their innate creativity in tackling the problems they face, while impact investor Arthur Wood provides answers as to how we can a smash a status quo rooted in the inequitable distribution of human capital.
Providing a new solution as to how human beings can reverse the onset of ageing, Dr Greg Bailey explores the ways we can radically increase the number of years they remain healthy for. On the other hand, Ernst van Ersouw – CEO of Roslin Technologies – suggests the world needs a fundamental reset in its understanding of protein to end world hunger.
Meanwhile, the UN Secretary-General’s Special Envoy for the Ocean Ambassador Peter Thomson issues a passionate call for a fundamental re-set in our collective relationship with the ocean and population campaigner Robin Maynard tells a compelling story of a life dedicated to sharing the truth about the stark realities of ongoing population growth.
Photography courtesy of Made Thought
‘As a collective we scrabble around to meet the micro challenges of the present,’ says Ben Parker, co-editor of To Think and creative director of design agency Made Thought. ‘These crises drain us of our intellectual energy. They deprive us of our purest creativity.’
‘We defer dealing with the long-term challenges because we do not have the courage or the time to begin to tackle them. To Think Tomorrow is our contribution to a world in which these challenges can be tackled head on. But there is hope. Human history has been defined by people who see the world differently’.
‘By 2025 there will be 160 million designers and creative decision-makers in the world,’ adds Sian Sutherland, co-editor of To Think and co-founder of A Plastic Planet. ‘We are relying on these minds to design a future for the world that is radically greener, fairer, and more peaceful than the one we currently inhabit.’
‘Each thoughtful conversation has helped paint a new picture for us to strive towards; reinforcing how this coming decade has to be the shift; a new era of design, entrepreneurship, business pivoting and joined-up problem solving. All twelve interviews coalesce to illustrate the landscape of a new future that we want to be part of, setting out a new vision of tomorrow.’
Get a curated collection of design and architecture news in your inbox by signing up to our ICON Weekly newsletter
